I read this post by Andrew Dubber on my flight today, and it made me think about how important conversation is, and will continue to be, to musicians, to businesses and quite frankly, to everyone.
And what an amazing opportunity this is for those of us who truly love conversation – being part of it and enabling it. And how hard it’ll be for those who hate conversation, especially rock stars.
But what is conversation online, exactly? Of course, it’s a hastag on Twitter or an IM dialogue. But it’s equally a click of a link in an email, a “like” on Facebook or an embed of your video on someone’s blog.
What’s amazing about these conversations is that they’re entirely non-verbal, happen in the blink of an eye and are immensely powerful. Yet most people aren’t doing enough to track and respond to these ongoing conversations. And if you don’t understand or follow a conversation, how can you expect to respond in a meaningful way?
Is it possible to stay on top of these micro-conversations, when a lot of people can’t even stay on top of their email? It’s certainly a challenge.
But as Andrew mentions in his post, the digital age is quite literally re-wiring how our brain works and how we communicate. We’ll evolve, to varying degrees of success, to cope.
And right now, those who converse the most effectively will have the most success.