Conversation & The Digital Age

April 30, 2010

I read this post by Andrew Dubber on my flight today, and it made me think about how important conversation is, and will continue to be, to musicians, to businesses and quite frankly, to everyone.

And what an amazing opportunity this is for those of us who truly love conversation – being part of it and enabling it. And how hard it’ll be for those who hate conversation, especially rock stars.

But what is conversation online, exactly? Of course, it’s a hastag on Twitter or an IM dialogue. But it’s equally a click of a link in an email, a “like” on Facebook or an embed of your video on someone’s blog.

What’s amazing about these conversations is that they’re entirely non-verbal, happen in the blink of an eye and are immensely powerful. Yet most people aren’t doing enough to track and respond to these ongoing conversations. And if you don’t understand or follow a conversation, how can you expect to respond in a meaningful way?

Is it possible to stay on top of these micro-conversations, when a lot of people can’t even stay on top of their email? It’s certainly a challenge.

But as Andrew mentions in his post, the digital age is quite literally re-wiring how our brain works and how we communicate. We’ll evolve, to varying degrees of success, to cope.

And right now, those who converse the most effectively will have the most success.

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In The City/Unconvention Day 1

October 6, 2008
Ricky Korn and Einar Jóhannsson during the 200...

Image via Wikipedia

I eventually made it to Manchester @ 6pm, just in time for the NIMIC showcase.

Ross & the Northern Ireland Music Industry Commission are, I believe, a model industry body – publicly funded, NIMIC support NI’s music industry and scene with business showcases and live events aiming to educated dullards like myself in the workings of the industry. As well as that, they put on showcase events like last night to introduce the wider world to the awesomeness of Northern Ireland music. Never a bad thing.

Most importantly, they’re very approachable and great sources of info for the enterprising music biz.

Anywho, Panama Kings truly brought the rock and proved beyond doubt how vital Belfast is these days. But it was Cashier #9 who truly shone on this night – their footstomping bluesy grunt, tastefully embellished with beats and loops, really brought the house down.

We headed up to the site of Unconvention, the beautiful Sacred Trinity Church in Salford. It was truly a pleasure to walk into the main area of the church, replete with altar and baptismal font, and see Cynic Guru rocking out for the crowd. This place, and event, promises to be unique in every way. Artwork from Fat Northerner & Humble Soul records adorned the walls – check out some photos of the bands via Penny’s flickr (on the right of this post)

We hit up the legendary Night&Day club next for The Spinto Band’s brand of on-stage lunacy, replete with Kazoos. I loved the area and the venue, and it’s right next door to Manchester’s premier indie record store, Piccadilly. It was at this point that someone suggested Goldschlager. Wrong, wrong, wrong.

Out the door we bumped into Manchester native and fellow tub-thumper Graham (he of Groovy Revolution) who took us to Mojo, which was serving up amazing Vodka mixers and great tunes. In fact, they’ll play anything that you ask them, as long as it’s not shit. A bar owned by music-snobs = result. 4am and much dancing later, it was time for a well earned sleep.

More of today’s fun and games (and some post about the Music panels from Today’s convention) later…

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