June 30, 2008

Image via Wikipedia

I’ve been thinking quite a bit about social bookmarking site, and the various ways I use it to aggregate information for Penny Distribution.

•    Tagging interesting articles or some relevant new story, then providing my tags as an RSS feed/Email Subscription for folks who’re interested in music industry stuff and want to follow what I’m reading each day.
•    Tagging artist news, reviews and coverage with the artist’s name – then providing an RSS feed/Email Subscription for that artist so fans can be kept informed of news about their favorite artist.
•    Subscribing to my peer’s RSS feeds – basically having other folks researching on the internet for me 🙂

These functions have been incredibly useful in connecting Penny and our artists to fans and people interested in what we do.  I have a sneaking suspicion, however, that I’m not getting the most out of the service from label perspective.

If you’re a label, artist or manager, do you use to connect fans to your artists?  And if so, what approaches do you take?

My delicious RSS feed is here and you can subscribe to the Penny News service via email here.

If you liked this post and think someone else might find it interesting, please forward it along.  Thanks!

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