Let’s get physical

Reading Jason Feinberg’s excellent post over at PBS Mediashift blog, it’s struck me how far the music industry has come and how far it has to go.

The point that caught my eye the most was his point about physical fulfillment. The accepted pattern among the new media cognoscenti is that while digital goods proliferate there is a sub-section of consumers willing to pay premium for the physical version of goods, mainly vinyl. Certainly vinyl sales spikes over the last few years has proven that out.

I find it interesting that despite massive leaps in music consumption, marketing and digital distribution, that a simple solution to physical distribution has yet to present itself.

I’d be keen to hear your stories on physical fulfillment – do you focus on DIY, use a fulfillment service or sign a distribution deal to get your physical product to fans? Why did you choose that method? And how do you think technology can help with physical distribution?


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