I have a confession to make – I wasn’t sure if I was ready for another music conference. SXSW was enough for me this year – the general listless nature of the panels was such a disappointment I was genuinely getting disheartened about having inspiring conversation with musicians and music businesses.
The monthly Northern Ireland Music Industry meetups continue to inspire, but to a large extent, it felt like we were collectively spinning wheels in being truly innovative.
Un-Convention has flipped that on it’s head. The people here are motivated, and motivating each other, to truly change the way they’re approaching every facet of their business as artists or music-related enterprises.
But don’t take my word for it – Go check out the Un-Convention Twitter Stream
If you’re a band, artist, manager or label working on an indie level, you need to be here. And if you can’t be here, you still need to have these conversations. Go start a meetup in your town, or run an UnConvention. It’ll do you good, and it’ll do good for everyone who loves music.