I felt the same thing in every corner of the Midland Hotel at In The City this year – the same conversations, the same approaches, the same Innovations. Last year it was social networks, this year it’s widgets.
Could it be that people are settling into “new models” for the music industry already? Are people beginning to stand still in a market in which today’s innovation is tomorrow’s buggy whip? When Snocap launched their DIY artist StoreFront widget, it was one of very few players in town. Less than a year later, it was washed away in a widget tsunami.
As you may have gathered from my last post, this was not the attitude at UnConference at Salford Trinity Church. The discussions I had involved burning down the businesses we’d spent 18 months building because they weren’t working, and building anew around the old frame. New ideas and a fearless commitment to impermanence is the only way.
In a market as uncertain as the music industry, ideas rush toward obsolescence at a shocking speed.
Just over a year since I started Penny Distribution, right now it has very little to do with Distribution. Change is coming and will continue as necessary to better serve my artists and their fans. There will be no idea too cherished to discard if its not serving its purpose: i.e. a better deal and wider audience for artists, a sustainable model for Penny and the best experience possible for our fans.
What’s your business doing to address this constant and rapid change? What are you ready to throw away to avoid stagnation?