A nice, quick digestible read from MCPS-PRS Alliance and torrent tracker BigChampagne, analyzing the “success” of Radiohead’s last release, can be found here. If you’ve any interest in recorded music sale and experience in a post In Rainbows/NIN era, it’s essential stuff.
A couple of points:
- Despite being available for free at InRainbows.com, the album was downloaded via Torrents a staggering 400,000 times on it’s release day. The next most downloaded album was only downloaded 157,000 times in a week.
- The next stage of P2P evolution is well and truly underway – The Pirate Bay is as big (if not bigger) brand than iTunes. Attention is as scarce as it has ever been, but there is clearly A LOT of attention being paid to sites like MiniNova and TorrentSpy. The question for music companies is, of course, how do you harness the massive use of files (and attention) for the benefit of artists and businesses? Is it even possible?